DESIGN THINKING & INNOVATION

LEARNING OUTCOMES

Learn the principles and practices of Design & Innovation
Enhance problem-solving skills with an innovative edge
Enhance teamwork and collaboration skills
Gain experience in user research and prototyping
Understand the role of Design in driving Innovation

Course Details

Date

January 22 - 24, 2024

Time

8:30AM - 5:00PM MYT

Venue

LIVE Online Training

Expert Trainer

Frederik Haentjens

Course Overview

This course is designed to instill principles surrounding an organization’s transformation through the use of digital technologies and business models. This enables improvement in business performance as well as efficient leveraging of technology to best meet strategic organizational goals. The course is live, interactive, spread over 3 days and has a modular structure with periodic assessments, case studies, and tools to equip you with the ability to innovate, digitize and transform your company.

The world as we know it today has already entered the digital era, and thus emphasizes the need for companies to not only compete, but also thrive in a digital economy. Many courses aim to “teach” Digital Transformation but somehow neglect the “how”, and thus lack a method for successful execution. This course fills that gap with a framework alongside real-life case studies and examples.

Course Outlines

Session One: Introduction to Design & Innovation

Overview: To understand the meaning behind design and innovation, how they interact with each other, and how they converge to create memorable and human-centered experiences that ultimately improves the organization and its customers

The difference between innovation and design
Designing for people makes an innovative experience
“Keep the human experience in the center
The 4th Industrial Revolution is upon us
Jumps in technological advancement
The Skills you need in 2024
Design & Innovation steps
Design & Innovation models around
“No one size fits all” mentality
Desire vs. need
Focusing on customer experience
Design mindset vs. Innovation mindse

Session Two: Empathy

Overview: To be able to observe, engage, and immerse oneself with the experiences of people in order to understand and design things from their perspective

What is empathy
Why gain empathy
How to approach empathy
Dual perspective of Design and Innovation
Empathy from the people’s point of view
Empathy from the organization’s point of view

Who Should Attend

Business leaders and managers who want to develop new products, services, and business models
Product managers and designers who want to improve the user experience and create new products and services
Marketing and branding professionals who want to create effective campaigns and build a strong brand identity
Entrepreneurs who want to develop new businesses and products
Innovation and strategy professionals who want to create new ways of doing things and drivechange in organizations

Engineers and other technical professionals who want to learn how to apply design thinking to create new solutions
Educators, trainers, and facilitators who want to teach design thinking and innovation

Professionals from any field who want to develop their problem-solving and creativity skills

LIVE Online Training

Public Training

In-House Training & Consultation

From the Roots Up