This course is designed to instill principles surrounding an organization’s transformation through the use of digital technologies and business models. This enables improvement in business performance as well as efficient leveraging of technology to best meet strategic organizational goals. The course is live, interactive, spread over 3 days and has a modular structure with periodic assessments, case studies, and tools to equip you with the ability to innovate, digitize and transform your company.
The world as we know it today has already entered the digital era, and thus emphasizes the need for companies to not only compete, but also thrive in a digital economy. Many courses aim to “teach” Digital Transformation but somehow neglect the “how”, and thus lack a method for successful execution. This course fills that gap with a framework alongside real-life case studies and examples.
Overview: To understand the meaning behind design and innovation, how they interact with each other, and how they converge to create memorable and human-centered experiences that ultimately improves the organization and its customers
Overview: To be able to observe, engage, and immerse oneself with the experiences of people in order to understand and design things from their perspective
Business leaders and managers who want to develop new products, services, and business models
Product managers and designers who want to improve the user experience and create new products and services
Marketing and branding professionals who want to create effective campaigns and build a strong brand identity
Entrepreneurs who want to develop new businesses and products
Innovation and strategy professionals who want to create new ways of doing things and drivechange in organizations
Educators, trainers, and facilitators who want to teach design thinking and innovation